Posted - 01/29/2019 : 18:26:39
Here's my quick take on it.
There isn't a common answer or a one size fits all rule. Also don't just concentrate on the home page. The nature of e-commerce websites is that content, primarily products, will keep changing.
First rule is not to make unnecessary changes or additions every hour of every day just for the sake of change. Also, don't go stuffing the website with content loaded with keywords; that's a sure fire way of 'self-harm'!
Remember that a website that is updated once a day, or at least two to three times a week, is considered by search engines to be a frequently updated site. The bot's that crawl the web are constantly searching for web pages that are new or updated and then adds the fresh content to the search engines index.
Updating a websites content often with information that is deemed reliable and valuable give it a far better chance of search engines ranking your site higher with each update.
IMHO trial & error plays a big part in a lot of this website stuff.
Will - Bolton Manchester UK
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