Adding Cross sell to the product detail layout will provide the feature to bringing some of the cross sell options closer to the buy button.

Have already implemented on our test server and it turned out very easy to do with simple functions for pddrelated, pddalsobought, pddrecommended, pddbestsellers, etc... that call the inccrosssell.php.

This makes it very simple to then choose if and/or where each will show up in the product detail page.

John