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 Google Country-specific fees
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Sinbad
ECT Moderator

USA
65937 Posts

Posted - 03/02/2021 :  09:20:36  
Hi All, if you use Google Adwords outside of the US you may want to look at the new fees
quote:
Google Ads will begin charging new fees for ads serving in specific countries. To learn more about each specific fee, select the country where the fees apply (For example, select Austria for Austria DST Fees).

https://support.google.com/google-ads/answer/9750227

Winners never quit, quitters never win
CSS and Responsive Designs
User Manual for Ecommerce Templates

dbdave
ECT Moderator

USA
10406 Posts

Posted - 03/02/2021 :  10:05:58  
Good to know Sinbad.
Thanks for sharing...

David

Marshall
Ecommerce Template Guru

USA
1909 Posts

Posted - 03/02/2021 :  12:59:10  
Countries and multi-national corporations are going to nickel and dime small businesses to death.

Marshall
CENLYT Productions - ms designs
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Custom Ecommerce Designs
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Cenlyt.com

1818charlie
ECT Moderator

United Kingdom
1194 Posts

Posted - 03/02/2021 :  13:30:51  
I rec'd an email yesterday from Google stating they will begin applying new surcharges for ads served in France & Spain. The email reads

Dear Customer,
On 1 May 2021, Google will begin applying new surcharges for ads served in France and Spain.

As of 1 May 2021, we will begin adding a surcharge to your next invoice or statement for ads served in specific countries:
• Ads served in France: a 2% regulatory operating cost added to your invoice or statement.
• Ads served in Spain: a 2% regulatory operating cost added to your invoice or statement.
The regulatory operating costs (ROC) are being added to cover part of the costs associated with complying with digital services tax legislation in France and Spain.

Ads purchased through Google Ads
• These surcharges will be shown on your invoice or statement as a separate line item per country. They will also be displayed in the 'Transactions' section of your Google Ads account. You'll be charged for ads served in the countries mentioned above.
• Any taxes that apply in your country, such as sales tax, VAT, GST or QST, may also apply to the new surcharges.
• If you pay through monthly invoicing or automatic payments, these surcharges will be added in addition to your account budget. For example, if you have a budget of €100 and accrue €2 in French ROC for ads served in France, you'll be billed €102 (plus any taxes that apply in your country, such as sales tax, VAT, GST or QST)
• If you pay through manual payments, these surcharges may be charged after your payment has been fully spent. You may be left with an open balance that will be deducted automatically from your next prepayment. For example, if you accumulate €2 of ROC for ads served in France and you make a new payment of €100, you would have €98 credit towards displaying ads (€100 - €2) and your available balance would show as €98.
Learn more about country-specific surcharges
Thank you,
The Google Payments Team


Steve
Egerton Village, Bolton, UK
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