Posted - 03/02/2021 : 13:30:51
I rec'd an email yesterday from Google stating they will begin applying new surcharges for ads served in France & Spain. The email reads
Dear Customer, On 1 May 2021, Google will begin applying new surcharges for ads served in France and Spain.
As of 1 May 2021, we will begin adding a surcharge to your next invoice or statement for ads served in specific countries: • Ads served in France: a 2% regulatory operating cost added to your invoice or statement. • Ads served in Spain: a 2% regulatory operating cost added to your invoice or statement. The regulatory operating costs (ROC) are being added to cover part of the costs associated with complying with digital services tax legislation in France and Spain.
Ads purchased through Google Ads • These surcharges will be shown on your invoice or statement as a separate line item per country. They will also be displayed in the 'Transactions' section of your Google Ads account. You'll be charged for ads served in the countries mentioned above. • Any taxes that apply in your country, such as sales tax, VAT, GST or QST, may also apply to the new surcharges. • If you pay through monthly invoicing or automatic payments, these surcharges will be added in addition to your account budget. For example, if you have a budget of €100 and accrue €2 in French ROC for ads served in France, you'll be billed €102 (plus any taxes that apply in your country, such as sales tax, VAT, GST or QST) • If you pay through manual payments, these surcharges may be charged after your payment has been fully spent. You may be left with an open balance that will be deducted automatically from your next prepayment. For example, if you accumulate €2 of ROC for ads served in France and you make a new payment of €100, you would have €98 credit towards displaying ads (€100 - €2) and your available balance would show as €98. Learn more about country-specific surcharges Thank you, The Google Payments Team
Steve Egerton Village, Bolton, UK
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