I see "Static Page URL (Optional)" on the attributes page. How does that work? I can't seem to locate details on that. What would be the URL be? Thanks!
But this is really about creating a static page like this...
yoursite.com/Your_Product_Name
...instead of the automatically generated page like this...
yoursite.com/proddetail.php?prod=yourproduct
But an even better system would be SEO URLs which would do the same kind of thing automatically for the whole store without creating static pages and there are more details here...