Posted - 05/07/2018 : 11:43:45
Worryingly some of the most basic of microdata is missing.
Although some of this can be done by workarounds outside of the cart software this would be really missing the point big time. It will likely be missed by most installations, despite this being extremely important information to be picked up by search engines, so that your website ranks properly and shows up in the best way possible when people search for your business or products. The Main Settings admin page should really be the place where much of this is included and then published in the correct way throughout the website pages which is absolutely crucial for people with little experience to no experience.
Here are just a few:
Breadcrumbs https://developers.google.com/search/docs/data-types/breadcrumb
Sitelinks Search https://developers.google.com/search/docs/data-types/sitelinks-searchbox
Contact Information https://developers.google.com/search/docs/data-types/corporate-contact
Social Profile https://developers.google.com/search/docs/data-types/social-profile
Listings Markup https://developers.google.com/search/docs/guides/mark-up-listings
Business Information https://developers.google.com/search/docs/data-types/local-business
Business Reviews (not product reviews) https://developers.google.com/search/docs/data-types/review
A complete list of microdata is here: https://developers.google.com/search/docs/guides/search-gallery
John
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